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Old 03-12-2009, 02:24 AM   #5 (permalink)
Rick Latona
 
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Location: Atlanta
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Default Re: Experience with .ru

Quote:
Originally Posted by igor View Post
All Russian domains in ".ru' that are actually in use consist of "EnglishLetters.ru"
TransliterationOf(Russian(example)).ru = "primer.ru" since "RussianLetters.ru" (***1087;***1088;***1080;***1084;***1077;***1088;.ru) is not convenient since one has to switch language to type this with keyboard.

It is not a problem to use Latin to write Russian word (so called translit or transliteration) when there is a single and unique way to do this.

"example.ru" -> "primer.ru" or "***1087;***1088;***1080;***1084;***1077;***1088;.ru"

But for some russian letters there are different ways of doing so.
E.g. "***1078;" can be expressed as "g" , "j" or 'zh" ...


with ".***1088;***1092;" there will be no need to use transliteration plus no need to switch language to type "RussianLetters.***1088;***1092;" - everything goes in Russian.

So strong ".ru" domains with unique transliteration - a way to express Russian word in English should remain their values. Others will be much easier to express in "RussianLetters.***1088;***1092;" fasion.

It also depends on how strong promotion will be for ".***1088;***1092;" extension (government level).
In case of strong support and promotion ".***1088;***1092;" could substitute ".ru". In that case investing in ".***1088;***1092;" might be a very good investment.
Though I do not plan to invest a lot in ".***1088;***1092;" since ".ru" is a sole and strong leader now.
But there isalso another opinion that ".***1088;***1092; will decrease the value of ".ru" domains.

Other countries should have the same issue.
Indian Transliteration
http://www.google.com/transliterate/indic
I would be one to bet that ***1088;***1092; will decrease the value over the long run. I don't see why they would use the transliterated letters if they don't need to. It could take 10 years for it to change but I would think change was inevitable.
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