Study shows that the use of a generic domain name can double PPC ad traffic!

Edwin · 04-09-2009, 12:44 PM

I conducted a detailed comparison study between generic and non-generic domains, to see the influence of the use of a generic domain in the ads served up by a Google Adwords PPC campaign.

Bottom line: nearly twice as many clicks were delivered from the campaign using the generic domain that exactly matched the topic, vs the SAME ads pointed at the SAME landing page, using a non-generic domain.

Here's the press release I put out earlier today...
Generic Domain Name Doubles Traffic From Pay-Per-Click Search Engine Ad Campaign

And here's the full study, crammed with stats and graphs.
http://www.memorabledomains.co.uk/ppcanalysis.pdf

Could prove handy the next time you're trying to "demonstrate" the value of a generic domain to a potential end-user buyer... The basic principle should remain true no matter what the cctld, though of course the exact amount of the "boost" from using a generic will depend on a lot of factors, such as the keywords being targeted, how exactly the generic domain matches the topic etc.

Viator · 04-09-2009, 12:56 PM

Thank you for this very interesting research, Edwin! Reading it right now: it is clear and quite convincing. Definitely I will keep a copy at hand. And it proves that "pseudo-global" and other non-com TLDs with generic terms definitely make sense.

jasdon · 04-09-2009, 01:28 PM

I saw it on DNF - thanks Edwin; I'll use this when dealing with end users.

Daniel Dryzek · 04-09-2009, 01:34 PM

Thx for the research Edwin

DD

Alfredo · 04-09-2009, 02:43 PM

Thanks, Very interesting.

04-09-2009, 12:44 PM	#1 (permalink)
Edwin Status: Member Join Date: Mar 2009 Posts: 70	Study shows that the use of a generic domain name can double PPC ad traffic! I conducted a detailed comparison study between generic and non-generic domains, to see the influence of the use of a generic domain in the ads served up by a Google Adwords PPC campaign. Bottom line: nearly twice as many clicks were delivered from the campaign using the generic domain that exactly matched the topic, vs the SAME ads pointed at the SAME landing page, using a non-generic domain. Here's the press release I put out earlier today... Generic Domain Name Doubles Traffic From Pay-Per-Click Search Engine Ad Campaign And here's the full study, crammed with stats and graphs. http://www.memorabledomains.co.uk/ppcanalysis.pdf Could prove handy the next time you're trying to "demonstrate" the value of a generic domain to a potential end-user buyer... The basic principle should remain true no matter what the cctld, though of course the exact amount of the "boost" from using a generic will depend on a lot of factors, such as the keywords being targeted, how exactly the generic domain matches the topic etc. __________________ Memorable Domains: Over 2,500 generic .co.uk domains for sale

04-09-2009, 12:56 PM	#2 (permalink)
Viator Status: Member Join Date: Mar 2009 Location: Switzerland Posts: 47	Re: Study shows that the use of a generic domain name can double PPC ad traffic! Thank you for this very interesting research, Edwin! Reading it right now: it is clear and quite convincing. Definitely I will keep a copy at hand. And it proves that "pseudo-global" and other non-com TLDs with generic terms definitely make sense. __________________ NameTactic - - - Domaines.ws

04-09-2009, 01:28 PM	#3 (permalink)
jasdon Status: Member Join Date: Mar 2009 Posts: 38	Re: Study shows that the use of a generic domain name can double PPC ad traffic! I saw it on DNF - thanks Edwin; I'll use this when dealing with end users. __________________ Looking for UK specific CPA/affiliate products to sell...

04-09-2009, 01:34 PM	#4 (permalink)
Daniel Dryzek Status: Senior Member Join Date: Mar 2009 Location: Warsaw, PL Posts: 390	Re: Study shows that the use of a generic domain name can double PPC ad traffic! Thx for the research Edwin DD __________________ MeetDomainers.eu – Truly European Meeting of Domain Investors! Domain Market in Europe / Follow me on Twitter! ddfund.eu - ccTLD domain fund & domain development

04-09-2009, 02:43 PM	#5 (permalink)
Alfredo Status: Senior Member Join Date: Mar 2009 Location: Spain Posts: 593	Re: Study shows that the use of a generic domain name can double PPC ad traffic! Thanks, Very interesting.

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