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[Rick Latona]

What do you guys think fortlauderdale.tv is worth? I've never been a big .tv guy so honestly, I have no idea.

[Daniel Dryzek]

Hmm.. I am not too enthusiastic about city + .tv TLD. Maybe those killing names like newyork.tv or paris.tv yes but FortLauderdale.tv.. not worth much in my opinion. But waiting to hear others opinions

DD

[Alfredo]

I'm not a .tv fan. But city domains in .tv usually succeed.

Fort Lauderdale is a popular tourist destination. I think it's an interesting domain.

[Daniel Dryzek]

Originally Posted by Alfredo

I'm not a .tv fan. But city domains in .tv usually succeed.

And your opinion is based on..? What examples for successful city + .tv TLD can you mention?

DD

[Alfredo]

Originally Posted by Daniel Dryzek

And your opinion is based on..? What examples for successful city + .tv TLD can you mention?

DD

Some last sales in .tv domains have been city + .tv.

Demene.com usually has city + .tv auctions and these are very popular.

[Daniel Dryzek]

Originally Posted by Alfredo

Some last sales in .tv domains have been city + .tv.

Demene.com usually has city + .tv auctions and these are very popular.

OK but what prices they were sold for - any real examples?

DD

[Rick Latona]

I guess I'm wondering if it is worth more than the $1000 per year renewal fee. I don't need it to be worth a fortune.

[Daniel Dryzek]

Originally Posted by Rick Latona

I guess I'm wondering if it is worth more than the $1000 per year renewal fee. I don't need it to be worth a fortune.

If this domain costs $1000 a year to renew it.. then in my opinion it isn't worth that. And each year you need $1000 offer higher to cover all expenses from previous years.

DD

[Alfredo]

Originally Posted by Daniel Dryzek

OK but what prices they were sold for - any real examples?

DD

Sedo and Private Sales:
China $100,000
Scotland $6,750
Norway $4,500
Paraguay $4,450
Sarasota $1,400
Knoxville $1,000
Marseille $2,500
Angleterre $3,000
Moscow $7,000
Georgia $3,000
Zanzibar $661

Small cities were sold $xxx

[Alfredo]

Originally Posted by Rick Latona

I guess I'm wondering if it is worth more than the $1000 per year renewal fee. I don't need it to be worth a fortune.

It's too risky with a premium fee.

Usually there are many sales .tv geodomains with normal fee between domainers. But premium fee is complicated.

[Researcher]

Originally Posted by Rick Latona

What do you guys think fortlauderdale.tv is worth? I've never been a big .tv guy so honestly, I have no idea.

For reference, here are some 2009 Geo .tv recent reported aftermarket sales (Source: DNSalePrice & NameBio):

DE.tv $14,957 Mar 09 Sedo (DE might mean Deutschland: Germany)
Moscow.tv $7,000 Feb 09 Private
Newcastle.tv $3,495 Mar 09 Sedo (A city in NorthEast England, 2007 Population: 271,600)
Angleterre.tv $3,000 Feb 09 Sedo Auction (I think "Angleterre" is the French word for England)
Georgia.tv $3,000 Jan 09 Sedo
Marseille.tv $2,500 Apr 09 Sedo Auction (second-largest city of France, 1.6 M Population, 2007)
CountyDurham.tv $550 Mar 09 Sedo
VisitAustria.tv $305 Apr 09 GoDaddy Auction
VisitMadrid.tv $300 Mar 09 Sedo Auction


Some 2008 and earlier Geo .tv Reported Sales:

Vegas.tv $350,009 Jan 04 GreatDomains
AZ.tv $15,000 Nov 05 Sedo (AZ might mean Arizona)
Canberra.tv $3,722 July 208 Sedo
NorthernIreland.tv $1,500 Nov 2007 Sedo
Afganistan.tv $1,564 Nov 2007 Sedo
Seychelles.tv $1,050 Aug 2008 Sedo
Mexico-City.tv $996 Apr 2008 Sedo
British.tv $762 Dec 2007 Sedo
Croatian.tv $510 Feb 2008 Sedo
PalmBeachGardens.tv $605 May 2008 TDNAM
Latvia.tv $600 Aug 2008 Sedo
Zimbabwe.tv $385 July 2008 Sedo


Some interesting data:

FortLauderdale.tv automatic appraisal by:

Estibot.com = $1,200
DomainAppraisal.pro = $880

[Ray Neu]

I know Fort Lauderdale is a great town!

There is a local morning show based here in Fort Lauderdale actually called "SouthFlorida.com/Live".....They cross promote the television show and the domain

[Daniel Dryzek]

Originally Posted by Ray Neu

I know Fort Lauderdale is a great town!

There is a local morning show based here in Fort Lauderdale actually called "SouthFlorida.com/Live".....They cross promote the television show and the domain

So maybe that could be the only good buyer for this domain name.. but on other hand there are a lot of such cities in the world and the biggest problem for this domain name is to pay $1000 renewal fee.

And when I compared other geo sales in .TV I don't see the reasonable cause to get a lot from the sale of this domain name. But that's only my opinion, can be very wrong

DD

[Alfredo]

Fort Lauderdale.tv is a domain for development. For domainers isn't a good idea.
The development can pay the renewal and maybe will sell for more money.

[Stoneroses]

Hi Rick,

Personally i love Geo.tv and own quite a few, including many local ones to myself in the UK.
Having had a look at the details, it seems it is quite a populous city and has plenty of development scope.
Whether the name is worth $1k per year is ultimately upto you, but if you were to turn it into a nice Geo site then i think $1k per year for a pure geo name in an extension that i see growing more amongst end users than any other at this time will turn out to be good business.
One of the best Geo sites i have seen is a site called

AbsoluteBrighton.tv

Which shows exactly what you can do with a great .tv geo site.

Having said that $1k per year to do nothing with it it may not be such a good deal.


here is a link of Geo.tv sites if anyone is interested.

Geo.tv sites

[MicroGuy]

There is talk of bad blood between Tuvalu and Verisign which is not a positive indicator. Bob Parsons has written the extension off entirely. Current.TV saw the light. Richard Rosenblatt had an epiphany. Hollywood.TV decided to join the ranks of the big hitters in .COM city.

In addition, a cloud of uncertainty surrounds the current Versign .TV contract which expires sometime between 2012 and 2014. I believe that anyone seriously considering development on this ccTLD should also own or control the .COM backup (see uStream.tv).

This is a $xxx domain IF (and only if) it happened to be a standard renewal. It is basically worthless as a premium domain due to the annual renewal bleed. IMO.

[sunsei21]

i really like .tv but i stay away from premium renewals as a rule

[nicedomains]

Originally Posted by MicroGuy

This is a $xxx domain IF (and only if) it happened to be a standard renewal...

Gotta disagree with you here Greg! (hey didn't you "quit" domain forums or that was only np? )

Anyway, FortLauderdale.tv as a standard renewal should dig up a low to mid $x,xxx sale. Now throw into the mix the $1k renewal fee. In this economic climate I agree with you that the domain is basically worthless without clear development plans or VERY motivated end user.

[Shaper]

As television and internet become more integrated .tv will be the brand of choice. Digital television is about to become required in the US, this will make implementation of internet over tv both practical and accessible by the wide audience which currently uses tv as a primary medium of entertainment.

Some advantages.

MARKETING BENEFITS

1.
Tv is a 2 letter extension. This makes it easier to fit on video menus that will be accessed by remote control.

2.
Tv is a brand reinforcer for television itself. This will likely be a significant factor in executive decision making as television fights for market share within the internet arena. Advertising reinforcement for the media itself, gained through usage of the TV symbol is advantageous in a marketing sense.

3.
Tv is associated with video due to years of positioning and conditioning. It is a universal word with a tangible rather than abstract meaning in almost every language.

4.
Tv is well suited for psychological reinforcement when seen in an advertisement. For advertisers using a cross-platform marketing campaign, tv extension creates strong possibilities.

5.
The extension is 2 letters. This is an advantage from a graphical design perspective as it allows larger logos than a three letter extension. Tv is more memorable than other 2 letter extensions such as .bz, because it has pre-constructed cultural associations. The combination of positioning and graphical advantage is significant.

6.
As a bridge medium for cross-platform applications (tv to internet), a significant amount of pre-conditioning is already in place. Several television shows currently use TV in the names of existing shows. It is also a recognizable method for branding a channel. An example would be HGTV.

7.
People have different learning styles, which affects the impact of advertising and informational penetration.

Video information is gaining considerable market share and will continue to do so as people tend to move towards mediums they are comfortable with. Early adopters of the internet tended towards a preference to text based information processing. Late comers are those who are gradually moving from the preferred visual learning opportunities presented by television.

Evidence of this shift can be seen in the rising market share of video in the online marketplace.

8.
Corporations have a requirement to reach the widest audience possible. Video is clearly a viable sales medium as proven by years of TV advertisement.

While historically, the audience has been captive, the viewer now has a choice of what media they want to observe. While this requires some stylistic adjustments in the way information is presented, those that gravitate towards video are likely to continue that pattern.

As a result of this, it is advantageous for companies to create the widest possible interaction with potential consumers. By creating separate sites each of which are designed to appeal to a different market segment, companies can create for themselves a method of precisely targeting the potential customer in their preferred media.

In this situation, .tv is the logical choice for this type of presentation. If you own the .com there is no additional advantage gained by owning the .org or .net extension. The Tv extension has an advantage as it inherently communicates the nature of the presented media. For entertainment, service and product oriented domains, this provides a competitive advantage.

TECHNOLOGICAL ADVANCES
9.
The most important of these is bandwidth. The increased investment in internet infrastructure has now made high bandwidth applications accessible to a wider spectrum of internet users. This has been the primary driver for internet video applications. Internet video had a limited audience just a few years ago. This was primarily due to the lack of accessibility due to bandwidth limitations. To a large degree this has been overcome. Improvements in infrastructure will clearly continue as the internet evolves.

10.
Accessibility to content creation tools continues to improve. As bandwidth has grown, so has interest in visual media and consequently the demand for tools to work with this medium. Advances in video technology in all areas, has a significant effect on the market potentials for visual media.

Production equipment cost decreases, from webcams and camcorders all the way up to high tech studio grade digital devices have made these tools widely accessible. At the same time, the quality, cost, and utility value of visual media editing software has put these tools within the reach of even low budget operations.

Within the last three years this combination of bandwidth and production capability has given rise to an explosion in the use of visual media across the internet. Tv is well suited to tap this market, both in a primary and secondary role.

TV Applications in terms of visual media

Traditionally, .tv has been seen as a high development investment type of domain due to the association with video content. This is changing. The mass availability of the media has created a wealth of content that is continuously improving. Independently produced content does not necessarily have to be of high quality from a technological perspective, it does however have to be interesting. Examining videos with high viewer count on you tube and other platforms shows that independent content can compete effectively with studio grade offerings in terms of viewer appeal. Other approaches to visual content development are starting to emerge. Applications such as carousels and photo slideshows which link to product purchase points give the ability to present buyers with condensed visual information. While any site can use these techniques, tv is a very sensible choice for this type of information presentation, as visitors will likely be seeking out this form of presentation.

TV will have a higher expectation of visual content than other extension types. While the first mover advantage of .com domains may be difficult to overcome, the positional advantage of .TV will likely win out over the long run.

Product Demonstrations.

Again this quickly falls into the territory of visual media over traditional text based media. Commercials and infomercials have long been used to demonstrate merits of various products and services in both short and extended formats. Dot TV is well suited to target interested buyers who need more information and want it in a visual format. Seeing is believing has been a guidepost since visual media was first introduced, and that sentiment remains true, even today. A video of a product being used "in action" is much more compelling than a written description and a photo for most people. Product demonstrations and comparisons can be summarized in text, but gain an entirely new dimension when presented in video format.

Regional Television
Geo television domains are interesting. One major advantage is in terms of geo targeting. As search engines become increasingly location relevance conscious the value of Geos in general is significant. Due to their nature as a locational index as opposed to a conceptual index they can logically handle a wide range of content within the same site.

The broad commercial advantages of this approach have some advantages in establishing strength in local markets. I believe this will be served well as the capabilities of digital television begin to express themselves more fully. It will also allow a multimedia campaign to be targeted on topics of specific regional interest. Similarly it has high potential for attracting established local market advertising revenue, should the media integration develop as anticipated.

The critical parts of the equation then becomes the size of the market, the timeline for integrated services and external interest in what the region has to offer.

The most significant challenge, as I see it, in the area of Geos is the anticipated expansion of domain extensions. The Geo domains will face strong competition for local services as city extensions are rolled out and promoted. There are a lot of uncertainties in the outcome of such a matchup.

The degree of first mover advantage and positioning in this situation is hard to guage and depends heavily on how the city tlds are implemented.

Fort Lauderdale has interesting possibilities due to the areas reputation as a spring break destination, certainly the area most likely to attract visual interest. While not an overly large city it is a central population center within its region. Tourism centric and famed for the seasonal lifestyle, it has certainly had a share of visual documentation that far exceeds most cities of its class. Search interest seems fairly high in a broad sense, which is acceptable in a geographically based domain.

There is strong local advertising possibilities, as the eventual owner of the site if he is in a position to promote it properly lays claim to the positioning value of the region and may be of interest to any corporation attempting to increase market share in the the south Florida region.

By advertising FortLauderdale.tv, the buyer lays claim to pretty much any area of market interest they have within the region. It is also something that might be of interest to local chamber of commerce members, for that reason.

The renewal fee ultimately has to be calculated into its cost as an investment at least in terms of determining its overall worth, as any prospective buyer/developer would have to contend with that.

Overall, an interesting selection. Tough call. Good potentials, some risks involved. Ultimately its all about how you can pitch the deal.

[ilamaran]

You can appraise your domains at ZippoZap.com .
It's free service.